Campaign
© Serviceplan
It's Your Turn –
To Enter The Game
The brief:
Create an activating campaign for Poland, to get players talking, and invite more people to join the game.
The insight:
Pokemon GO exists in the parallel but same world as we do, much like a pokeball, which if we spin around, is like the Polish flag.
The idea:
We create a fun lifestyle video, reminding the polish people the joy to explore their own back yard - the magic, and mysteries Poland holds, if only you flip your perspective around.
Credits:
Paris Nikiforakis (Copy), Morten Marmulla (Art Direction), Ioana Marinescu (Art Direction)
A Social Media Activation
Following the campaign, we were asked to create a fun TikTok activation - our ideas were well received, and the Pokemon company decided to launch them in both markets, instead of just Poland.
Every Pokemon in Pokémon GO! has its own special move, some of them even have dancing moves!
We challenge users, to put together their own Pokemon dance- using the moves of different Pokemon. Every user can create their own version, based on their favourite Pokemon.
To prove that the idea is feasible, we created a rough version of our own.
Cosplay, fashion and style transitions appeal to a large audience on TikTok. So, we challenge trainers to match the style of their buddy, their favourite Pokemon, or even match the style of their avatar!
Gotta Catch'em All!
This project not only highlights my strong concepting abilities but also underscores my ability to lead diverse teams, adapt strategies for different platforms, and drive ideas from concept to a multi-market launch.
Imprint