Be the good news

Let's face it – we're confronted by bad news everyday. Bad news aren't the only bad news – they take away all the good news too. That's why we tend to feel that the world is so full of bad news. But we are the ones that are capable of changing this.

This thought forms the basis for this Unicef campaign. “Be the Good News” is the emotionally compelling tagline of this Christmas campaign for UNICEF. A news ticker spells out the bad news, which is stopped by an invitation to be the good news. Crafted from existing Unicef material, the work included a TV ad, Cinema spot, digital content, and billboard ads.

Credits:
Mat Owen (Creative Director), Kay-Owe Tiedemann (Sernior Art Director), Paris Nikiforakis (Copy), Morten Marmulla (Art Director), Ioana Marinescu (Junior Art Director), Elisa Zacharias Catalini (Account Management)